WEEK 9 - Communication Theory, Verbal & Nonverbal Communication and Theory of Signs, Introduction of Gestalt Theory

This week, Mr. Yap lecture us about the Communication Theory.....

What is COMMUNICATION?

- Communication is the activity to convey meaningful information.

- Communication requires a sender, message and an intended recipient.

- Process of communication is to complete once the receiver has understood the message of the sender.

What is VERBAL COMMUNICATION?

- includes discussion, speeches, presentations, interpersonal communication and many other varieties.

What is NON-VERBAL COMMUNICATION?

- includes haptic, gestures, body language, facial expression and eye contract.

COMMUNICATION media for design includes pictures, graphics, sound and writing.

THEORY OF SIGNS or SEMIOTICS is the study of signs indication, designation, likeness, analogy, metaphor, symbolism, signification, and communication.

GESTALT THEORY:

- Gestalt is a German word, for form or shape. It is used for visual perception in figure and ground.

Ideation through ways of Creative Thinking:

* Process of Ideation

  - Analytical Study of Subject Matter

  - Simplification / Stylization

  - Composition

*----Our Visual Research and Communication was starting to do the ideation through ways of Creative Thinking----*

Creative Thinking is being able to create something new, with added value......

Principle of Design::::::::::::

- Balance

- Repetition

- Harmony

- Rhythm

- Variety

- Contrast

- Dominance

* When create an artwork, we should follow the principle of design.............

*******REMEMBER TO FOLLOW**********

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