WEEK 10 - Introduction to Advertising

What is ADVERTISING?
-  is paid persuasive communication.
- uses non-personal mass media to reach broad audiences to connect an identified sponsor with a target audience.

FIVE basic components: 

- paid communication
- sponsor is identified
- tries to persuade or influence
- reaches a large audience
- conveyed through impersonal mass media

Key Concepts of advertising: 
- strategy
- creative idea
- execution
- media

Roles of Advertising:
- marketing
- communication
- economic
- societal

The Functions of Advertising:
- builds awareness of products and brands
- creates a brand image
- provides product and brand information
- persuades people
- provides incentives to take action
- provides brand reminders
- reinforces past purchases and brand experiences

Types of ADVERTISING:
- brand advertising

- retail / local advertising

- direct - response advertising

- business-to-business advertising

- institutional advertising

- nonprofit advertising

- public service advertising

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WEEK 9 - Communication Theory, Verbal & Nonverbal Communication and Theory of Signs, Introduction of Gestalt Theory

This week, Mr. Yap lecture us about the Communication Theory.....

What is COMMUNICATION?

- Communication is the activity to convey meaningful information.

- Communication requires a sender, message and an intended recipient.

- Process of communication is to complete once the receiver has understood the message of the sender.

What is VERBAL COMMUNICATION?

- includes discussion, speeches, presentations, interpersonal communication and many other varieties.

What is NON-VERBAL COMMUNICATION?

- includes haptic, gestures, body language, facial expression and eye contract.

COMMUNICATION media for design includes pictures, graphics, sound and writing.

THEORY OF SIGNS or SEMIOTICS is the study of signs indication, designation, likeness, analogy, metaphor, symbolism, signification, and communication.

GESTALT THEORY:

- Gestalt is a German word, for form or shape. It is used for visual perception in figure and ground.

Ideation through ways of Creative Thinking:

* Process of Ideation

  - Analytical Study of Subject Matter

  - Simplification / Stylization

  - Composition

*----Our Visual Research and Communication was starting to do the ideation through ways of Creative Thinking----*

Creative Thinking is being able to create something new, with added value......

Principle of Design::::::::::::

- Balance

- Repetition

- Harmony

- Rhythm

- Variety

- Contrast

- Dominance

* When create an artwork, we should follow the principle of design.............

*******REMEMBER TO FOLLOW**********

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WEEK 8 - Stop Smoking + Traffic Light

What is our task for this week Creative Studies's class?

Everyone try to guess what is that.......

Let me tell you all, is how to relate stop smoking with traffic light ?

Have anyone know what is the relationship between these two that we can made?

My idea is like this......

We can use a signboard to share this idea.....

OR

We also can introduce the smoke that have the function of traffic light....

Like when your healthy is getting worst, the smoke will turn yellow to red....

And, let everyone know about your healthy....

After smoke turned red, everyone will controlled and less smoking....

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WEEK 7 - Juxtapositions

In this week, i felt that more interesting compare to the others weeks before....

Here have some examples of when mergers go wrong....

Let us to appreciate this kind of creativity.....

Combination Elephant and Fish

Combination Deer and Butterfly

Combination Lion and Bird

I think this is something special, it's

head - Wild Boar

tail - Fish

hand, body and wings - Bird

Besides, we have been given some tasks....

Write a poem based on CHILI and combine with the theme of LOVE......

***********MY LOVE POEM IS HERE**********

Chili, Oh Chili ;

I love you so much ;

When I am eating you, I felt so hot like our love ;

You made me hot and sweat forever ;

Chili, Oh Chili ;

You are my Boyfriend, and me is your Girlfriend ;

Chili always mix with ketchup ; 

And Chili is you, of course ketchup is me ;

We always together.

HAHA........I felt so nausea to my LOVE poem.... I think you all same with me......

After finished our week 7 Creative Studies's lesson, lecturer gave us one more task....

Which is write a poem based on MORTAR and PESTLE by using the theme of MEN and WOMEN....

Yoyoyo....I really don't know how to write it.....

************** MY MEN AND WOMEN POEM IS HERE***************

Mortar and Pestle, Mortar and Pestle ;

Both of you like a husband and wife ;

Mortar like a wife and pestle like a husband ;

Women and men always live together ;

It become useless after separated them.

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