WEEK 10 - Introduction to Advertising

What is ADVERTISING?
-  is paid persuasive communication.
- uses non-personal mass media to reach broad audiences to connect an identified sponsor with a target audience.

FIVE basic components: 

- paid communication
- sponsor is identified
- tries to persuade or influence
- reaches a large audience
- conveyed through impersonal mass media

Key Concepts of advertising: 
- strategy
- creative idea
- execution
- media

Roles of Advertising:
- marketing
- communication
- economic
- societal

The Functions of Advertising:
- builds awareness of products and brands
- creates a brand image
- provides product and brand information
- persuades people
- provides incentives to take action
- provides brand reminders
- reinforces past purchases and brand experiences

Types of ADVERTISING:
- brand advertising

- retail / local advertising

- direct - response advertising

- business-to-business advertising

- institutional advertising

- nonprofit advertising

- public service advertising

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WEEK 9 - Communication Theory, Verbal & Nonverbal Communication and Theory of Signs, Introduction of Gestalt Theory

This week, Mr. Yap lecture us about the Communication Theory.....

What is COMMUNICATION?

- Communication is the activity to convey meaningful information.

- Communication requires a sender, message and an intended recipient.

- Process of communication is to complete once the receiver has understood the message of the sender.

What is VERBAL COMMUNICATION?

- includes discussion, speeches, presentations, interpersonal communication and many other varieties.

What is NON-VERBAL COMMUNICATION?

- includes haptic, gestures, body language, facial expression and eye contract.

COMMUNICATION media for design includes pictures, graphics, sound and writing.

THEORY OF SIGNS or SEMIOTICS is the study of signs indication, designation, likeness, analogy, metaphor, symbolism, signification, and communication.

GESTALT THEORY:

- Gestalt is a German word, for form or shape. It is used for visual perception in figure and ground.

Ideation through ways of Creative Thinking:

* Process of Ideation

  - Analytical Study of Subject Matter

  - Simplification / Stylization

  - Composition

*----Our Visual Research and Communication was starting to do the ideation through ways of Creative Thinking----*

Creative Thinking is being able to create something new, with added value......

Principle of Design::::::::::::

- Balance

- Repetition

- Harmony

- Rhythm

- Variety

- Contrast

- Dominance

* When create an artwork, we should follow the principle of design.............

*******REMEMBER TO FOLLOW**********

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WEEK 8 - Stop Smoking + Traffic Light

What is our task for this week Creative Studies's class?

Everyone try to guess what is that.......

Let me tell you all, is how to relate stop smoking with traffic light ?

Have anyone know what is the relationship between these two that we can made?

My idea is like this......

We can use a signboard to share this idea.....

OR

We also can introduce the smoke that have the function of traffic light....

Like when your healthy is getting worst, the smoke will turn yellow to red....

And, let everyone know about your healthy....

After smoke turned red, everyone will controlled and less smoking....

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WEEK 7 - Juxtapositions

In this week, i felt that more interesting compare to the others weeks before....

Here have some examples of when mergers go wrong....

Let us to appreciate this kind of creativity.....

Combination Elephant and Fish

Combination Deer and Butterfly

Combination Lion and Bird

I think this is something special, it's

head - Wild Boar

tail - Fish

hand, body and wings - Bird

Besides, we have been given some tasks....

Write a poem based on CHILI and combine with the theme of LOVE......

***********MY LOVE POEM IS HERE**********

Chili, Oh Chili ;

I love you so much ;

When I am eating you, I felt so hot like our love ;

You made me hot and sweat forever ;

Chili, Oh Chili ;

You are my Boyfriend, and me is your Girlfriend ;

Chili always mix with ketchup ; 

And Chili is you, of course ketchup is me ;

We always together.

HAHA........I felt so nausea to my LOVE poem.... I think you all same with me......

After finished our week 7 Creative Studies's lesson, lecturer gave us one more task....

Which is write a poem based on MORTAR and PESTLE by using the theme of MEN and WOMEN....

Yoyoyo....I really don't know how to write it.....

************** MY MEN AND WOMEN POEM IS HERE***************

Mortar and Pestle, Mortar and Pestle ;

Both of you like a husband and wife ;

Mortar like a wife and pestle like a husband ;

Women and men always live together ;

It become useless after separated them.

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WEEK 6 - Mortar and Pestle

Mortar and Pestle's Idea^^


Creative.....Creative.....Creative.......

1. Teachers use the chalk ( pestle ) to write anything on the blackboard by teaching student. However, they use a bowl ( mortar ) to fill in the chalk.

2. By using the mortar and pestle to do a bamboo dragonfly like " Doremon " have to fly to anywhere.

3. People smoke by using cigarette ( pestle ) and throw it into a bowl ( mortar ).

4. People use a bowl ( mortar ) to fill the food and use the chopsticks ( pestle ) to eat.

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WEEK 5 - Mind-Mapping

Do you know what is the meaning of Mind Mapping? 

Why everybody say that mind mapping is very useful?

Don't worry.....Let me explain with you.....

Meaning of Mind Mapping ::::::::::::::::::::::::::::::::::

     A mind map is a diagram used to visually outline information. A mind map is often created around a single word on text, placed in the center, to which associated ideas, words and concepts are added. Major categories radiate from a central node, and lesser categories are sub-branches of larger branches. Categories can represent words, ideas, tasks, other items related to a central key word or idea.

     Mind maps can be drawn by hand, either as " rough notes " during a lecture or meeting, for exmaple, or as higher quality pictures when more time is available. An example of a rough mind map is illustrated. 

   

     Other terms for this diagramming style are : " spider diagrams ", " spidergrams ", " spidergraphs ", " webs ", " mind webs ", or " webbing " and " idea sun bursting ".

Origin :::::::::::::::::::::::::::::::

     Diagrams that visually map information using branching and radial maps trace centuries. These pictorial methods record knowledge and model systems, and a long history in learning, brainstorming, memory, visual thinking, and problem solving by educators, engineers, psychologists, and others. Some of the earlier examples of such graphical records were developed by Porphyry of Tyros, a noted thinker of the 3rd century, as he graphically visualized the concept categories of Aristotle. Philosopher Ramon Llull ( 1235 - 1315 ) also used such techniques.

     The semantic network was developed in the late 1950s as a theory to understand human learning and developed further by Allan M. Collins and M. Ross Quillian during the early 1960s.

Guidelines for creating a Mind Map ::::::::::::::::::::::::::::::::::::

1. Start in the center with an image of the topic, using at least 3 colours.

2. Use images, symbols, codes, and dimensions throughout your mind map.

3. Select key words and print using upper or lower case letters.

4. Each word/image is best alone and sitting on its own line.

5. The lines should be connected, starting from the central image. The central lines are thicker, organic and thinner as they radiate out from the centre.

6. Make the lines the same length as the word/image they support.

7. Use multiple colours throughout the mind map, for visual stimulation and also to encode or group.

8. Develop your own personal style of mind mapping.

9. Use emphasis and show associations in your mind map.

10. Keep the mind map clear by using radial hierarchy, numerical order or outlines to embrace your branches.

***** This list is itself more concise than a prose version of the same information and the mind map of these guidelines is itself intended to be more memorable and quicker to scan than either the prose or the list.

Uses :::::::::::::::::::::::::::::::::::::

     As with other diagramming tools, mind maps can be used to generate, visualize, structure, and classify ideas, and as an aid to studying and organizing information, solving problems, making decisions, and writing.

     Mind maps have many applications in personal, family, educational, and business situations, including note taking, brainstorming ( wherein ideas are inserted into the map radially around the center node, without the implicit prioritization that comes from hierarchy or sequential arrangements, and wherein grouping and organizing is reserved fr later stages ), summarizing, as a mnemonic technique, or to sort out a complicated idea. Mind maps are also promoted as a way to collaborate in colour pen creativity sessions. 

Mind Map can be used for :--

==> Problem solving

==> Outline / framework design

==> Structure / relationship representations

==> Anonymous collaboration

==> Marriage of words and visuals

==> Individual expression of creativity

==> Condensing material into a concise and memorable format

==> Team building or synergy creating activity

==> Enhancing work morale

*****Data retrieved from mind maps can be used to enhance several other applications, for instance*****

          expert search systems, search engines and search and tag query recommender. To do so, 

          mind maps can be analysed with classic methods of information retrieval to classify a mind map

          's author or documents that are linked from within the mind map.

Differences from others visualizations ::::::::::::::::::::::::::::

Concept maps :-- mind maps differ from concept maps in that mind maps focus on only one word or idea, 

whereas concept maps connect multiple words or ideas. Also, concept maps typically have text labels on their connecting lines / arms. Mind maps are based on radial hierarchies and tree structures denoting relationships with a central governing concept, whereas concept maps are based on connections between concepts in more diverse patterns. However, either can be part of a larger personal knowledge base system.

Modelling graphs :-- There is no rigorous right or wrong with mind maps, relying on the arbitrariness of 

mnemonic systems. A UML diagram or a semantic network has structured elements modelling relationships, with lines connecting objects to indicate relationship. This is generally done in black and white with a clear and agreed iconography. Mind maps serve a different purpose: they help with memory and organization. Mind maps are collections of words structured by the mental context of the author with visual mnemonics, and through the use of colour, icons and visual links, are informal and necessary to the proper functioning of the mind map.

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